Marketing & Creative Translation
Your campaign works in English. The question is whether it works in German, French or Japanese.
Marketing and creative translation for agencies, brand teams and in-house marketing departments.
A tagline translated word for word rarely works. A brochure that reads like a translation rather than a piece of writing loses its authority. A campaign that has been adapted for a market rather than built for it will be felt by anyone who reads it, even if they cannot say exactly why. The consequence is not a translation problem. It is a brand that looks like it does not understand the market it is trying to reach.
The difference between marketing content that works in another language and marketing content that merely exists in it comes down to one thing: whether the linguist understands what the content is trying to achieve. Accuracy is not enough. The copy has to persuade, the tone has to be right and the brand has to come through. That is what marketing translation requires, and it is what most straightforward translation does not deliver.
Translated for the market.
Written to persuade.
When accurate is not the same as good
Brand voice that survives the language change
Campaigns that land, not just arrive
Consistency across every market and every asset
The right approach for each piece of content
A partner agencies can trust with their clients
In-house teams with ongoing translation needs
Deadlines that fit campaign schedules
Marketing and
creative translation
across every content type.
From advertising campaigns to product catalogues, each piece of marketing content has a different job to do. The linguist needs to understand not just the subject but what the content is trying to achieve.
Marketing translation
into every major market.
International marketing campaigns rarely launch into a single market. A European product launch may require translation into ten languages simultaneously, each version consistent with the others and right for the audience in that market. A brand entering Asia needs linguists who understand how the brand's voice translates into Japanese, Mandarin or Korean, not just the words.
We translate marketing and creative content into all major markets, with native-speaking linguists selected for their marketing and creative experience. Translation memories and glossaries ensure brand consistency across every language and every asset.
What marketing teams and agencies ask us about translation
Marketing clients come to us with specific concerns: will the translation sound like us? How do we maintain brand voice across markets? What is the difference between translation and transcreation, and which does our content need? We have answered the most common ones here.
Brand voice does not transfer automatically between languages. We start every new client relationship by understanding how the brand sounds: what it says, how it says it and what it avoids. We build a tone of voice brief for the linguist alongside any terminology glossary, so every piece of translated content reflects the brand rather than just the source text. For ongoing clients, this compounds over time as the linguist becomes familiar with the brand.
Translation converts your content accurately into another language. Transcreation goes further, adapting the creative concept, tone and emotional impact so the content achieves the same effect in the target market. Most marketing content needs something between the two. Product descriptions and brochure copy generally need careful translation with brand voice maintained. Taglines, campaign concepts and highly creative advertising copy often need transcreation. We advise on the right approach for each asset before work begins. Our transcreation services page covers this in more detail.
Yes. We build and maintain a master glossary and translation memory for every client, which travels across every project regardless of which agency briefed it. This means a term used in a campaign handled by one agency is translated the same way in a campaign handled by another. Brand consistency across markets does not depend on every agency using the same brief if the translation layer is consistent.
Yes, if you are comfortable explaining to your boss why the campaign fell flat in Frankfurt.
We work as a translation partner to marketing and creative agencies, integrating into your workflow rather than requiring a separate process. We understand that the relationship with the end client is yours, that deadlines are non-negotiable and that quality reflects on the agency, not just the translation. We have worked with agencies of all sizes and are experienced in the specific pressures of agency-side work.
Yes. Large campaigns across multiple languages and markets are a core part of what we do. A dedicated project manager owns the entire campaign, coordinating linguists across every language against a single timeline. Translation memories ensure consistency and speed across large volumes of content. We are experienced in the pace and complexity of international campaign delivery.
Yes. In-house marketing teams often have ongoing, high-volume translation needs across catalogues, brochures, digital content and campaign materials. We work as a long-term partner for in-house teams, building up brand knowledge, terminology and translation memory over time. The longer we work with a brand, the more consistent and efficient the output becomes.
The more context you provide, the better the output. The most useful things to share are: the target audience and market, the brand's tone of voice guidelines, any existing glossary or terminology, examples of translated content you have been happy with and the purpose of each piece of content. A tagline brief and a product description brief need different information. We will always ask the right questions before we start, but a well-briefed project consistently produces better translation than one briefed on word count alone.
