Your website is your first impression.
It only gets one per market.
- A poorly translated website gets no complaints. Nobody emails to say the German copy reads like a machine wrote it, or that the checkout microcopy makes them hesitate. They just leave, and your analytics show a market that 'did not convert'. The offer was not the problem. The site failed to sound local, and the visitor could tell.
- The fix starts with treating website translation and localisation as one job, not two. Your pages, product content and microcopy are localised by linguists who write for the market, working from your CMS exports or source files so nothing is copied, pasted or broken along the way. Translation memory holds every approved decision, so when the site changes next month, only the new content needs work.
Localised for the market
- A visitor should never sense the site was written somewhere else
- Copy adapted for the market: tone, idiom and cultural reference, not word-for-word conversion
- Product names, offers and CTAs checked so they persuade locally, not just parse
Nothing breaks
- Every string, form label and error message translated, not just the page copy
- We work with HTML, XML, JSON, CMS exports and WPML, so structure and code stay intact
- Page titles and meta descriptions translated as part of the job, not left behind
Consistent as the site grows
- A website is never finished, and neither is its translation
- Translation memory stores every approved page, so updates cost less and stay consistent
- The page you add in year three reads like it was written alongside page one
Book a website translation discovery call
Every market gets the
site you meant to build.
Marketing teams taking a site into new markets
Launching in a new market means your website suddenly has a second job: making the same case, in a language your team cannot proofread. Mistakes go out under your brand and nobody in-house can catch them. Multilingual website translation with a back translation available on request, market checks on names and offers, and a linguist who stays on your account means you can publish in a language you do not speak with the same confidence you publish in English.
Web agencies and development teams
If you build sites for clients, sooner or later a client wants theirs in three languages, and it becomes part of your brief. You need a partner who respects the build: translations delivered in the file structure you send, placeholders and variables untouched, character limits observed and a page by page review of the built site to catch anything text expansion has broken. We work as the translation layer in your process, so the multilingual version ships on your timeline and reflects well on your work.
Web pages and landing pages
Your core pages carry the argument for your business. In another language they have to carry it just as well, which means localising the persuasion, not just the information. Page titles, meta descriptions and headings are translated as part of the page, so the localised version is complete when it ships.
- Homepage, service and product pages
- Campaign landing pages
- About, team and careers pages
- Page titles and meta descriptions
- Navigation, menus and footers
WordPress and CMS content
A WordPress site does not need rebuilding to go multilingual. We work with exports from WordPress and other CMS platforms, and with multilingual plugins such as WPML, translating the content while leaving the structure, shortcodes and formatting intact. What comes back imports cleanly, so your developer's involvement is minutes, not days.
- WordPress pages, posts and custom fields
- WPML installation, setup and translation workflows
- Craft, Shopify and other CMS exports
- Theme strings and widget content
- Contact forms and transactional messages
Ecommerce product content
A product description that persuades in English and merely informs in German is a conversion problem wearing a translation costume. Ecommerce content needs the selling points localised, the sizing and units adapted, and the checkout copy clear enough that nobody hesitates at the moment that matters.
- Product descriptions and category pages
- Checkout, basket and payment copy
- Delivery, returns and policy pages
- Promotional banners and offers
- Customer emails and order notifications
Blogs and resource content
Your blog and resource content does the slow work of building authority. Translating it multiplies the return on content you have already paid to create, provided the translated version reads like it was written for the market rather than shipped to it. High-volume archives can use an AI-assisted workflow with professional human review, so the economics work at scale.
- Blog posts and articles
- Guides, white papers and downloads
- Case studies and customer stories
- News and press pages
- Knowledge base and help content
UI strings and microcopy
Buttons, error messages, form labels and tooltips are the words visitors act on. A clumsy translation here reads as carelessness, and carelessness next to a payment field costs money. Strings are translated in their file format with placeholders and character limits respected, so nothing breaks in the build.
- Buttons, labels and form fields
- Error and confirmation messages
- Tooltips and onboarding copy
- JSON, XML, PO and resource files
- Cookie notices and consent copy
Corporate and M&A
A deal generates documents faster than most teams can read them, and everyone carries obligations. Due diligence material, share purchase agreements and board papers are translated by expert legal translators, with an additional expert review on the binding agreements.
- Share and asset purchase agreements
- Due diligence documentation
- Shareholder and board resolutions
- Articles of association
- Merger filings and notifications
Technical and marketing content, by industry
Supported
Languages
We support a wide range of languages, from major global markets to specialist regional languages.
Questions about website translation
Website translation questions tend to be practical: how the content gets to us and back, how a WordPress or CMS site is handled, and how the translated site keeps pace when the English version changes. All answered below. If your question is not here, get in touch and we will answer it directly.
Yes. There are two routes. If you use a multilingual plugin such as WPML, we translate the exported content and return it ready to import, with formatting, shortcodes and links intact. If you do not, we install and configure WPML for you, set up the languages and load the translations in, so the site goes multilingual without a separate development project. Either way, your developer is not retyping copy into the CMS, and the structure of the site is never at risk.
Start with the pages that do the commercial work: homepage, core service or product pages, and the pages a visitor hits on the way to contacting or buying from you. A partial site translated properly outperforms a full site translated cheaply. The rest can follow in phases, and translation memory means anything repeated is never paid for twice.
Send the updated content, or the export, and we identify exactly what has changed. Translation memory flags new and modified content and leaves approved content in place, so only the changes need translating. For sites with a steady publishing rhythm, we set up an ongoing workflow so updates are routine rather than a project every time.
Files, and that is to your advantage. Working from an export means the translation happens with proper terminology and quality tools rather than typed into a browser window, and the translated content goes back into your site cleanly instead of page by page by hand. If your site cannot export its content, tell us what it is built on and we will find a way that works.
It can, because German and French run up to 35 per cent longer than English and character-based languages run shorter. Two safeguards deal with it. Where a field has a character limit, tell us and the translation is written to fit. And once the translated content is in your site, we review it page by page and flag anything the new text has broken, so problems are found before your visitors find them.
