Accurate translation and persuasive translation are not the same thing.
Marketing copy has one purpose: to move a reader towards a decision. Change the language without keeping that in view and you get sentences that parse cleanly and persuade nobody. The cost surfaces later, in a launch that underperforms abroad, a headline that reads as pompous in French, a product page that ranks yet converts at a fraction of the home-market rate. By then the media budget is spent.
Most marketing content needs translation that keeps intent, tone and commercial pull intact: brochures, web copy, product descriptions, email and social that read as though a local marketer wrote them. This page covers that. Slogans, taglines and campaign lines are different: they have to be rebuilt from scratch rather than translated. This is transcreation, which we cover on a separate page. Getting the distinction right saves money, because paying for a rewrite when a translation would do, or the reverse, wastes budget.
Copy that sells in every market
- Persuasion survives the language change, so conversion holds instead of dropping after launch
- Calls to action carry the force they had in the source
- One brand voice across languages, with terminology and product names aligned across campaigns
Right first time, on schedule
- Tone checked before launch, so campaigns ship once
- Fewer local corrections arriving weeks after sign-off
- Native-language craft and marketing skill behind every line
- Project management that keeps multi-language runs on schedule
Signing off marketing copy you cannot read?
In-house marketing teams
You own the brand and answer for it in every market, yet you cannot read the German or the Japanese to know whether it holds up. That is the real worry: signing off copy you have to take on trust. We translate with specialist marketing linguists, then edit for tone and consistency before anything reaches you, so what you approve reads the way you meant it.
Marketing agencies
Marketing translation works when the reader forgets it was translated. That means copy that reads as though a local wrote it, formats and references that match the market, and a tone that fits how people there buy. Get it right and the reader trusts you enough to act. Get it wrong and they move on, however good the offer. We translate and localise your marketing content so it reads as native and does its selling in each market.
Six steps from brief to campaign-ready copy.
Whether your own in-country team reviews the copy or ours does, nothing goes live until it is signed off.
Supported
Languages
We support a wide range of languages, from major global markets to specialist regional languages.
Website and digital copy
Your site is the first thing an overseas buyer judges you on. Translate it word for word and you get pages that read as foreign and convert like it. We adapt web and digital marketing copy so it reads as native, keeps its search value and moves visitors towards enquiry the way the English version does.
- Landing pages, campaign pages and paid-ad copy
- Search intent kept in view, not just literal wording
- Calls to action rewritten to persuade locally
- Meta titles and descriptions translated for click-through
- Consistency with your wider brand terminology
Product descriptions
A catalogue that reads well in one language and awkwardly in the next costs you sales you never see. We translate product descriptions and catalogues so specifications stay exact and the selling language stays persuasive, across ranges large enough to need real consistency.
- Product descriptions and full catalogues
- Specifications kept precise and consistent
- Selling copy adapted, not flattened
- Terminology aligned across every SKU
- Structured handling for high volumes
Email campaigns
Subject lines and calls to action carry an email's results, and both break in translation faster than the body copy does. We adapt email marketing so it reads naturally and drives the click, whatever the language. For more on getting multilingual email right across markets, see The Global Inbox.
- Subject lines adapted for open rates, not translated flat
- Preheaders and calls to action rewritten to convert
- Tone matched to each market
- Consistency across a full sequence
Social media content
Social copy that works in English can miss entirely once tone, length and reference change. We translate social content so posts read as native to each market and platform, keeping the wit and the brevity that make them work.
- Organic and paid social posts
- Tone and humour adapted per market
- Length and format kept platform-appropriate
- Hashtags and references localised where needed
- Consistency with campaign messaging
Brochures and collateral
Sales collateral only works if it still persuades in the new language. We translate brochures and sales documents so the argument holds and the tone matches your buyer.
- Brochures, one-pagers and sales decks
- Persuasive structure kept intact
- Tone matched to the target buyer
- Layout-aware text that fits the design
- Consistent terminology across a document set
Press releases
A press release that reads like a translation will get ignored. We translate releases so they read like native news copy that keeps its journalistic tone.
- Press releases and media statements
- Journalistic tone kept natural per market
- Quotes adapted to read well locally
- Embargo and format conventions respected
- Consistency with campaign messaging
