Frequently Asked Questions

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General

Which languages can you translate into?

We translate into and out of all languages. We'll assign the right translator based on the language pair and subject area to make sure the terminology and tone are just right.

Why does the price change depending on the language?

Translation rates vary by language pair because each language has its own market conditions and specialist availability. We price each language pair on its own merits. That means if a language is cheaper for us to resource and deliver, we pass that saving on to you, rather than charging a single flat rate across all languages.

What is revision/proofreading?

Proofreading/revision is a quality check. A second language professional reviews the translation against the source text to confirm accuracy, terminology, consistency, and natural phrasing. This four-eyes step is part of our standard workflow.

How do you ensure translation quality and accuracy?

We match every project to an experienced translator with the right subject knowledge. The translation is then checked by a second professional (the “four-eyes” approach) to check meaning, terminology, and consistency.

Will the translator understand my content?

Yes. We hand-pick the right translator for your subject matter and style. If your content is technical or high-stakes, we’ll match you with a specialist who works in that field, often with relevant industry or academic background (for example, medical translators with medical training).

We also build in checks. If anything in the source text is unclear, the translator will query it rather than guess. And if you have reference material, a glossary, or preferred terminology, we’ll use it to keep wording consistent and accurate.

How long will the translation take?

Turnaround depends on word count and complexity. As a guide, our translators can produce around 2,000 words of general text per day. Our reviewers can typically process around 4,000 to 6,000 words per day. We offer both 100% human translation + review and an AI + human hybrid options. Hybrid can be quicker for suitable content. We can confirm the deadline once we’ve seen your files.

Do you offer certified translations?

Yes. We provide certified translations for businesses, legal firms, and official organisations. Certification requirements vary, so we'll always ask you to confirm what the receiving authority requires before we begin.

Can you help with a large urgent translation?

Yes. We can often meet tight deadlines using our AI + human hybrid translation service and, where appropriate, by splitting larger projects across multiple translators. What’s achievable depends on word count, subject complexity, and the level of translation required. Share the files and your deadline, and we’ll confirm the fastest reliable option for your project.

Are amendments included?

Reasonable tweaks to the translated text are included. If the source text changes, or if you need substantial additional edits or rewrites, we can discuss the scope and quote separately.

Can you sign an NDA?

Yes. If you have an NDA, send it over and we’ll review it. We also treat all client materials as confidential as standard, with access limited to the people working on your project.

If you have specific confidentiality requirements, tell us what’s required and we’ll adhere to your process.

What is a calque in translation?

A calque is a word or phrase created by translating another language literally, part by part, and adopting that structure in the target language. Some calques become fully normal and widely used. Others stay awkward and make the writing feel like the source language is still visible.

Examples of calques used everyday:

English “flea market” is a calque of French marché aux puces (literally “market of fleas”).

English “beer garden” is a calque of German Biergarten.

English “skyscraper” has parallel calques in other languages, for example, French gratte-ciel (literally “scrape-sky”) and German Wolkenkratzer (literally “cloud-scraper”).

English “paper tiger” is a calque of Chinese 纸老虎 (zhǐlǎohǔ).

Why translators still talk about “avoiding calques” - Because the risky calques are the ones that haven’t become accepted usage in the target language. Those literal structures can sound stiff, unclear, or foreign, and in professional writing, that can lead to extra rounds of revision, rewrites, or a loss of confidence in the text.

AI Translation

Why use Brightlines when I can just use AI translation?

AI translation has improved, and for simple content it can be enough, much like using AI to help with a straightforward legal matter. But you would not rely on it to argue a complex case where the outcome matters. Translation works the same way. AI still makes confident mistakes, misses context and cannot take responsibility for meaning, tone or risk.

There is also a more fundamental truth: people connect with people. Content translated by a professional linguist carries something AI cannot manufacture.

For straightforward content our Standard Translation Packs use AI for efficiency, then professional linguists refine the output so it reads naturally. For technical, legal, compliance or sensitive content our Specialist Human Translation Pack keeps the work 100% human, with a second linguist reviewing every project.

Do you offer 100% human translation?

Yes. Our Specialist Human Translation Pack is translated by a specialist human translator and independently reviewed by a second professional linguist. We also offer 100% human creative services through our Creative Translation Pack and our Transcreation and Brand Copy Pack, both delivered by human creative linguists.

Which should I choose: AI-assisted translation or 100% human translation?

If you need a fast, cost-effective translation for everyday content, choose our Standard Pack (AI + human review) or Standard Plus Pack (AI + human edit + human review). If the content is highly technical, legal, compliance-related, or high-stakes, choose our Specialist Human Translation Pack (100% human, independently reviewed). Share your files with us and we’ll advise which pack is the best fit.

Can I mix AI and 100% human workflows in the same project?

Yes. Many clients use Standard translation for high-volume content and Specialist Human translation for key pages or higher-risk material.

Is my content kept confidential if AI is used?

Yes. When AI is used, we access it securely via an API within our professional translation environment, not by pasting your content into public tools. Your content is transferred over encrypted connections and used only to produce your translation.

Can I use AI to double-check the translation you delivered?

You can, but treat it as guidance rather than proof. Our version has been reviewed by a native-speaking professional human translator. AI tools may produce wording that is different but not necessarily more accurate or a better fit. Feel free to share the line you’re unsure about and we’ll confirm it’s correct for you.

Which translation packs use AI?

Our Standard Translation Pack and Standard Translation Pack PLUS use AI as part of the workflow.

Standard Translation Pack: AI produces an initial draft, then a professional linguist checks and reviews it to make sure it reads naturally and matches the meaning of the source.

Standard Translation Pack PLUS: Uses AI but with two separate human linguists. The first linguist checks and reviews the AI draft, and a second linguist completes a final review for extra reassurance on accuracy and consistency.

 

What is the Standard Translation Pack PLUS?

Standard Translation Pack PLUS uses an AI + human workflow with an additional final review by a second human linguist to double-check the copy for clarity and consistency.

What is Brightlines AI Quality Guard?

AI Quality Guard is our in-house tool that runs routine checks on spelling, grammar, spacing, and consistency, so our human linguists can focus on clarity, context, and tone.

Transcreation

What is the difference between translation and transcreation?

Translation keeps the meaning of the original text and expresses it clearly in another language. It’s the right choice for content where accuracy and consistency matter, such as product information, policies, help content, technical material, and most website pages.
Transcreation is used for marketing copy such as slogans, taglines, and campaign headlines, where the wording may need to change to create the same impact in the target market.

If you’re not sure which you need, send the text and tell us where it will be used and we’ll recommend the best approach.

How will I understand what the transcreated slogan means?

We can provide a back translation (a literal version in your working language) and a short rationale for each option, so you can see the intended meaning and why it works in the target market. This is especially useful because transcreation isn’t word-for-word, the wording often changes to keep the same impact.

Why can a short transcreation take a couple of days?

Because transcreation involves creative thinking and iteration, not just writing. The transcreator will need time to research your market, check competitor messaging, and think about how different options will land with the target audience. Good creative work also benefits from “sleeping on it” and returning the next day with fresh eyes. 

 

What do you need from me to get the transcreation right?

A good brief makes transcreation faster and stronger. If you can, share:

- Campaign brief: what you’re trying to achieve, the key message, and the call to action.

- Target audience: who it’s for, where they’ll see it, and what you want them to feel or do

- Tone of voice: guidelines, adjectives, and any “do/don’t” examples

- Brand and style guide: spelling preferences, punctuation rules, and formatting standards

- Reference materials: existing campaigns, taglines you like, competitor examples, or anything to avoid

- Terminology preferences: product names, legal lines, regulated wording, and words that must not change

- Context: where the line will appear (banner, video, social post, packaging) and any character limits

If you don’t have all of this, don’t worry, just send what you have.

Typesetting and formatting

What is typesetting and when do I need it?

Typesetting is the layout work that happens after translation. It’s how we make the translated document look like the original, or as good as the original, by adjusting formatting, spacing, line breaks, and page flow once the new language is in place.

You may need typesetting for designed files such as InDesign, Illustrator, and print-ready PDFs, or whenever the translation needs to fit a specific layout.

If you only need the translated text in an editable document which is not for publication, typesetting isn’t usually required.

Why does typesetting cost extra?

Because it’s a separate stage of work from translation. Translators focus on meaning, tone, and accuracy. Typesetting is handled by professional typesetters who specialise in design and layout.

Translated text often becomes longer or shorter, which affects line breaks, spacing, and page flow. Typesetting covers the time needed to adjust the layout, check the visual result, and prepare production-ready files so the translated document looks as good as the original.

We'll let you know if typesetting is required for your project.

Do I need to supply fonts with InDesign/PowerPoint files?

We have a large font library, but if your artwork uses a specific licensed font (common in InDesign and sometimes PowerPoint), we may need you to supply it, if your licence allows sharing. Fonts also vary by language: some don’t support certain character sets. If your chosen font won’t work in the target language, we can suggest a close alternative that does. If you’re not sure, send the files first. We’ll tell you if anything is missing.

Do I need to supply the images with the InDesign file?

Yes. InDesign layouts often use linked images rather than embedding them, so we need the image links to view the pages properly, do the typesetting and generate the final PDF files. If the linked files are very large, you can send the InDesign file first and share the image links later. 

Tip: Using the InDesign "Package" feature is the easiest way to send the INDD/IDML file, images, and fonts together.

Can you translate directly into a PDF?

In some cases, but it’s rarely the best option because the translated text doesn’t “fit” back into the document the same way. It can be longer or shorter, and PDFs don’t reflow text cleanly like editable source files. PDF editors also often substitute fonts, which changes spacing and page breaks. The result can look untidy very quickly, especially in multi-page documents. PDF is OK as a source, but it’s rarely the best format for editing or final layout.

Can you recreate a PDF if I don’t have the original file?

Yes, depending on what the PDF was created from.

If it was exported from Word (or a similar editable document), we can usually convert it back into an editable format fairly cleanly.
If the PDF was created in InDesign or another design software, we can rebuild the original file. For print-quality output, we’ll need the original fonts and high-resolution images. If those aren’t available, we can recreate it using substitutes that meet your preferences.

File requirements

What file formats can I send you?

We can work with most file types, including:

Microsoft Office: Word, Excel, PowerPoint

Design and DTP: InDesign (IDML, INDD), Illustrator, Photoshop

Web content: HTML, XML, YAML, JSON

Software and app strings: RESX, PO/POT, PHP resource files, iOS strings, Java properties

Subtitles: SRT, WEBVTT

Translation files: XLIFF/XLF, SDLXLIFF, TTX, Wordfast

We can translate PDFs too. 

Not sure about your file type? Send it anyway and we’ll advise.

How should I send the files over to you?

Whatever works best for you. Email is fine, and you can also share files via your usual file-sharing method, for example WeTransfer, FTP/SFTP, Google Drive, Dropbox, or another secure cloud link.

Can I send you scanned documents?

Yes. We can translate scanned documents, as long as the scan is readable. For good-quality scans, we can use OCR (text extraction) to speed things up. We can supply the translation as an editable Word document or PDF. If you need the layout to match the original (for example, images, logos, and similar formatting), we can do that too and we’ll quote for it separately.

Do I need to extract the text before sending the files over to you?

No. In most cases, you can send the files in your chosen format and we’ll return the translation in the same format, for example Word, Excel, or PowerPoint.
The main exception is PDFs and other non-editable formats. In those cases, we’ll agree the best output format with you before we start.

Subtitling

Can you create subtitles from the video, or do I need to supply the script?

You don’t have to provide a script. We can transcribe the speech in the audio. We'll then translate it and timecode it to create the final subtitle file.

If you have the script, send it over as it can speed things up and help with the spelling of names, product terms, and specific terminology. 

How will the subtitles be supplied?

We can supply subtitles as standard subtitle files (for example, SRT or WebVTT), as well as other formats depending on the platform you’re using. If you’re not sure what you need, tell us where the video will be published and we’ll recommend the best format.

We can also burn the subtitles into the video for you, permanently embedding the translation into the file so the subs are always visible.

Do you provide subtitles for the hard of hearing (SDH)?

Yes. We can create subtitles for the hard of hearing (SDH). These include the dialogue plus helpful information such as speaker IDs and key sound cues (for example [music], [laughter], [applause]) so the video is easier to follow without the audio.

Voiceover

Do you use AI voices or human voice talent?

We can provide either.

Human voice talent is usually best for customer-facing content, brand films, sales videos, and anything where performance, nuance, pronunciation, and trust matter. You can choose from voice samples before we record.

AI VO can be a good fit for internal training, drafts, or low-risk content where speed and cost matter more than performance.

If you tell us the audience, where the video will be published (website, social, internal LMS, paid ads), and your budget range, we’ll recommend the most suitable approach.

Can we choose the VO artist?

Yes. We’ll share a shortlist of suitable voice options (with sample reels) based on your brief, and you can choose the voice you prefer before we record. If you have a specific style in mind, send an example and we’ll match it as closely as possible.

How do you make sure the voiceover sounds right?

We start by agreeing the style upfront: the audience, where the video will be used, and the tone you want (for example warm, authoritative, conversational). If you have a reference video or voice you like, share it, it helps us match the feel.

If you’re localising an existing video, the original version is the best guide. The voice artist can follow the pace, energy, and intent of what’s already working in the source language.

If you don’t have an existing version to match, a reference recording can be really helpful. Some clients record a quick guide track (sometimes called a scratch track) on a phone or in-house, even if the audio quality is basic. The voice artist then uses it as a reference for timing, emphasis, and tone when recording the final VO.

Do I need to direct the voiceover session?

Usually not. We can brief the voice artist and manage the session based on your notes and reference material, so you don’t have to be “in the studio” to get the result you want.

If you’d like to be involved, you can be, but many clients prefer to send clear direction upfront rather than directing live. Director’s notes are very welcome if you have them, even line-by-line guidance on tone, emphasis, and pronunciation. That kind of detail can be especially helpful when there’s no original version to match.

Either way, we’ll make sure pronunciation and tone are agreed before final delivery.

What are usage fees for voiceover?

A usage fee is the fee the voice artist charges for the right to use their recording in a specific way, for example, internal training, a company website, paid social ads, or broadcast. It’s a standard part of voiceover, similar to how an actor may charge for the use of their image or performance.

These fees are set by the voice artist and depend on where the audio will be used and for how long. There won’t be any surprises later: we’ll include any buyout or usage fees in the quote we send you. If budget is a priority, we’ll recommend a voice option and usage terms that fit, while still matching the style you need.

Quotes & Payment

What do you need from me to provide a quick quote?

For a quick quote, we need three things:

- The source language and the target language(s)

- The word count (or the file so we can calculate it accurately)

- What the content is about (for example, marketing, legal, technical, medical, HR, training)

If you can send the file, we’ll confirm the word count and recommend the best approach, for example, AI-assisted or 100% human, which can affect the price. Page count on its own isn’t reliable because the number of words per page can vary a lot depending on the document.

If you’re not sure, send what you have and we’ll tell you what else we need.

 

Can you give me a rough cost over the phone?

We’re happy to talk through your project on the phone and give you a ballpark figure. Costs vary depending on the language pair, word count, file type and the complexity of the source copy. If you send the file, we’ll provide a quote by email, often on the same day.

What are your payment terms?

We can be flexible depending on the project. For most business translations, we usually request 50% upfront and 50% on delivery. For small one-off jobs and personal documents, payment is normally taken in full before we start. Regular clients can be set up on 14-day terms when a PO number is provided to confirm the work.

Is there any chance of a discount?

When we have the final version of your text for translation, we'll apply discounts to the quote automatically for repeated text and translation memory matches, so you’ll already be getting our best price from the start. If you have a budget to work to, tell us and we’ll recommend the best approach for quality, turnaround, and cost.

Why do you have a minimum fee for small jobs?

Even short translations require the same project setup: checking the brief, preparing files, assigning the right translator, and running quality checks before delivery, etc. The minimum fee covers that work, so small jobs are handled properly and turned around quickly.

If you want to reduce costs, it often helps to bundle small items together, for example, sending a handful of social posts in one go rather than one short snippet at a time.

Translators

Do you use native translators?

Yes. Always. All of our translators are qualified professionals and native speakers. We’ve worked with many of our translators for years, and we hand-pick the right translator for each project based on subject matter and style. Wherever possible, we keep the same translator on your account for consistency.

Can we keep the same translator for ongoing work?

Yes. Wherever possible, we keep the same translator on your account so terminology, tone, and style stay consistent over time. We also use approved glossaries and translation memory (where appropriate) to reinforce consistency across files, formats, and future updates. Many of our long-term clients work with the same translators for years.

Financial Translation

Do your financial translators have actual finance backgrounds?

Yes. Our translators combine native-language fluency with professional experience in banking, investment management, insurance, or accounting. They understand the terminology because they've worked in the sector, not just translated for it.

How do you handle confidential financial documents?

Every project is covered by a non-disclosure agreement, handled through encrypted file transfer, and managed within our ISO 9001:2015-certified processes. We work with documents at every level of sensitivity, from internal memos to IPO prospectuses.

Can you meet tight regulatory and reporting deadlines?

Yes. Financial calendars are predictable — earnings dates, regulatory submission windows, investor roadshow schedules. We build our project management around them, so deadlines are planned for rather than reacted to.

Do you understand frameworks like IFRS, GAAP and MiFID II?

Our translators are familiar with the regulatory frameworks that govern financial reporting and communication in the markets we translate into. We don't just translate words, we understand the compliance context they sit in.

Do you use AI for financial translation?

AI tools play a supporting role in our workflow, but financial documents are always led and reviewed by human translators. The risk of AI hallucinating a figure or mistranslating a risk disclosure is too high to leave unreviewed. Human judgement is non-negotiable in this sector.

What financial sub-sectors do you work in?

Investment banking, asset management, private equity, retail and commercial banking, insurance, and fintech. Each has its own vocabulary and regulatory context, and we match translators accordingly.

Travel & Tourism

Can you preserve our brand voice in other languages?

Yes, and this is where we spend most of our creative energy. Before translating anything, we want to understand your brand: its tone, its rhythm, the adjectives it reaches for, the ones it avoids. We work from style guides, brand guidelines and reference materials to build a clear picture of your voice, and then we hold onto it across every language. Your French guest should feel the same warmth and aspiration as your English one.

Do your translators have actual experience in travel and hospitality?

Yes. We select translators not just for language skills but for sector knowledge. Our travel and hospitality translators understand the vocabulary of the industry, from five-star service standards to tour operator terminology to the specific language of wellness, gastronomy and adventure travel. We match translators to projects based on their background, not just their language pair.

How do you ensure consistency across a large suite of travel content?

We build a custom glossary and translation memory for every client — a record of your approved terminology, brand phrases and preferred translations that's applied consistently across every project. Whether we're translating your website, your brochure, your in-room compendium or your email campaigns, everything reads as though it came from the same voice. Because it did.

How do you handle languages with very different scripts, like Arabic, Chinese or Japanese?

With specialist translators and specialist DTP work. Right-to-left languages like Arabic require layouts to be fully mirrored, not just the text swapped. Character-based languages like Chinese and Japanese often produce text that's significantly shorter than the English equivalent, which changes how a design breathes. Our translators and DTP team handle all of this as a matter of course. You don't need to brief us on the technicalities.

Can you handle the layout and production of our brochures and printed materials?

This is one of our key strengths. Our multilingual DTP team works directly with your original artwork — InDesign files, PDFs, whatever format you use — and handles the typesetting, text expansion and layout adjustments for every language version. You send us the English design; we send back publication-ready files in French, German, Chinese, Arabic, or however many languages you need. No separate design agency required.


 

What's the difference between translation and localisation, and which do I need?

Translation converts text from one language to another. Localisation goes further, adapting cultural references, idioms, imagery choices, date formats, pricing displays and emotional tone to fit the expectations of a specific market. For most travel and hospitality content, localisation is what you need. A German guest and a Japanese guest are not just reading a different language. They bring different cultural expectations about what luxury, warmth and service actually mean.

Can translation help us rank in international search results?

It absolutely can, but only if it's done properly. A straight translation of your English SEO content won't necessarily rank in other markets, because search behaviour differs by language and culture. We offer multilingual SEO services alongside translation, identifying the right keywords for each target market and building them into the localised content naturally. International visibility starts with being found.

NGOs and charities

Do your translators understand the NGO and charity sector?

Yes. We match translators to projects based on sector knowledge as well as language skills. Our NGO and charity translators have backgrounds in international development, humanitarian response, public health, human rights and the arts. They understand the vocabulary and the context, and they know when something needs careful handling rather than a straight translation.


 

Can you handle content on sensitive topics?

Yes, and we do this regularly. We translate content covering conflict, displacement, human rights, sexual health, LGBTQ+ issues and other subjects that require cultural awareness and careful judgement. Our translators approach sensitive material professionally and flag anything that raises a question before it becomes a problem. We have subtitled LGBTQ+ film content for international distribution, work that requires genuine understanding of how language, identity and culture intersect in different markets.


 

How do you handle translation for communities with lower literacy levels?

We work with our clients to understand the audience before we translate. Where content needs to be accessible to communities with varying literacy levels, we adapt register and complexity accordingly, producing plain language translations that communicate clearly without losing the essential meaning. We can also advise on whether audio or visual formats might serve the audience better than written content.


 

Can you work to tight deadlines on urgent field communications?

Yes. We understand that field communications sometimes cannot wait. We have an established process for urgent translation requests and can mobilise quickly when a situation demands it. Speak to our project management team about your requirements and we will tell you honestly what is achievable.


 

We have a limited budget. Can you still help?

Yes, and we will be honest with you about costs. Translation memory means that content you have translated before costs less to update. We can advise on where to prioritise budget for maximum impact and where lighter-touch approaches might be appropriate. We work with charities and NGOs of all sizes and understand the reality of restricted funding.


 

Can you handle annual reports and impact publications with complex layouts?

Yes. Our multilingual DTP team works directly with your original design files: InDesign, PDFs or whatever format you use. We handle the typesetting and layout adjustments for every language version. Languages vary significantly in text length and reading direction and we manage all of that, delivering print-ready files that match the quality and care of your English original.


 

Do you use professional or volunteer translators?

We work exclusively with professional translators. Volunteer translation platforms exist and are well-intentioned, but professional translators bring two things that matter equally. The first is accountability: their reputation depends on every piece of work they produce, and for content with legal, medical or safeguarding implications that reliability is not optional. The second is the human element that makes translation more than a technical exercise. A professional translator who understands your sector, your audience and the weight of what you are trying to say will bring judgement, sensitivity and craft to the work. That is what separates a translation that is technically correct from one that actually lands.

Can you translate from languages other than English?

Yes. We translate between any language pair, not just from English. For NGOs and charities this matters more than many organisations realise. We have been asked to identify and translate spoken language from video footage for legal proceedings, to translate field reports from French or Arabic into English, and to handle multilingual content where the source language is not always known in advance. Whatever direction the translation needs to travel, we can help.

Healthcare and Pharma

Can you translate promotional content for doctors and other healthcare professionals?

Yes. Promotional content for HCP audiences is one of our core areas of work. Leave pieces, detail aids, congress materials and medical education content for professional audiences all require a linguist who understands both the clinical subject and the promotional context. We have worked on HCP-facing content for clients including Bayer and GE Healthcare.


 

Do your linguists have medical or scientific backgrounds?

Yes. We select linguists for healthcare and pharma projects on the basis of subject knowledge as well as language skills. A linguist translating a cardiology leave piece needs to understand the clinical argument, not just the terminology. We match every project to a linguist whose background fits the therapy area and the type of content involved.


 

What is the difference between translation and transcreation for pharma content?

Translation transfers meaning accurately from one language to another. Transcreation goes further, adapting the creative concept, tone and persuasive approach so the content works in the target market rather than simply existing in it. Pharma marketing content often requires transcreation: a campaign that works in English may not carry the same clinical authority or emotional appeal in French or German without significant creative adaptation. We do both and advise which approach each project needs.


 

How do you handle confidentiality for sensitive pharma content?

Pre-launch data, clinical outcomes and competitive marketing materials are commercially sensitive. Every project is managed under NDA, with access restricted to the project team and files handled securely throughout. We are experienced in the confidentiality requirements of major pharmaceutical companies and apply those standards as a matter of course.


 

Do you translate drug monographs and other long technical documents?

Yes. Drug monographs and clinical white papers are among the most technically demanding documents we handle. Length, density and the need for absolute consistency throughout make them a significant project management challenge as well as a linguistic one. We build a comprehensive glossary before translation begins and apply it across the entire document, including any future updates or revisions.


 

Do you translate regulatory documents, MHRA submissions or clinical trial materials?

Regulatory and clinical trial translation is a highly specialised discipline with its own compliance requirements and quality standards. It is not our area of focus. Our expertise is in pharma marketing, medical publishing and life sciences communications content for professional audiences. If regulatory translation is what you need, we can point you towards specialists in that area.


 

Can you handle multilingual pharma campaigns across multiple languages at the same time?

Yes. European and global drug launches routinely require simultaneous translation into multiple languages, each version consistent with the others and accurate for the professional audience in that market. We manage multilingual projects through a single account manager, with shared glossaries and translation memories ensuring consistency across every language version.


 

Marketing Translation

How do you make sure the translation sounds like our brand, not like a translation?

Brand voice does not transfer automatically between languages. We start every new client relationship by understanding how the brand sounds: what it says, how it says it and what it avoids. We build a tone of voice brief for the linguist alongside any terminology glossary, so every piece of translated content reflects the brand rather than just the source text. For ongoing clients, this compounds over time as the linguist becomes familiar with the brand.


 

What is the difference between translation and transcreation, and which does my content need?

Translation converts your content accurately into another language. Transcreation goes further, adapting the creative concept, tone and emotional impact so the content achieves the same effect in the target market. Most marketing content needs something between the two. Product descriptions and brochure copy generally need careful translation with brand voice maintained. Taglines, campaign concepts and highly creative advertising copy often need transcreation. We advise on the right approach for each asset before work begins. Our transcreation services page covers this in more detail.


 

We work with multiple agencies on different campaigns. Can you maintain consistency across all of them?

Yes. We build and maintain a master glossary and translation memory for every client, which travels across every project regardless of which agency briefed it. This means a term used in a campaign handled by one agency is translated the same way in a campaign handled by another. Brand consistency across markets does not depend on every agency using the same brief if the translation layer is consistent.


 

We are a marketing agency. How do you work with agencies rather than direct clients?

We work as a translation partner to marketing and creative agencies, integrating into your workflow rather than requiring a separate process. We understand that the relationship with the end client is yours, that deadlines are non-negotiable and that quality reflects on the agency, not just the translation. We have worked with agencies of all sizes and are experienced in the specific pressures of agency-side work.


 

Can you handle large multilingual campaigns with tight deadlines?

Yes. Large campaigns across multiple languages and markets are a core part of what we do. A dedicated project manager owns the entire campaign, coordinating linguists across every language against a single timeline. Translation memories ensure consistency and speed across large volumes of content. We are experienced in the pace and complexity of international campaign delivery.


 

Do you work with in-house marketing teams as well as agencies?

Yes. In-house marketing teams often have ongoing, high-volume translation needs across catalogues, brochures, digital content and campaign materials. We work as a long-term partner for in-house teams, building up brand knowledge, terminology and translation memory over time. The longer we work with a brand, the more consistent and efficient the output becomes.


 

How do I brief a marketing translation project effectively?

The more context you provide, the better the output. The most useful things to share are: the target audience and market, the brand's tone of voice guidelines, any existing glossary or terminology, examples of translated content you have been happy with and the purpose of each piece of content. A tagline brief and a product description brief need different information. We will always ask the right questions before we start, but a well-briefed project consistently produces better translation than one briefed on word count alone.


 

Can I use AI for marketing translation?

Yes, if you are comfortable explaining to your boss why the campaign fell flat in Frankfurt.

Engineering & Manufacturing

How do you decide which content needs fully human translation and which suits an AI-assisted workflow?

The decision turns on what the content is trying to do. Technical and safety documentation can be handled efficiently with AI-assisted translation where a human specialist reviews the output for accuracy and terminology. HR communications and internal content work well with the same approach, with closer human attention for anything sensitive or complex. Marketing and brand content needs to be human-led from the start: brand voice, tone and cultural resonance cannot be reliably added at the post-editing stage. We advise on the right approach for each content type before the project begins, not after the budget has been spent on the wrong workflow.


 

Can I use raw AI for my engineering and manufacturing translation? Yes, if you are comfortable explaining to your boss why the safety procedure said the wrong thing.

AI translation has an important role in engineering and manufacturing content, but that role requires human oversight. Safety documentation, technical manuals and installation procedures can all be translated using AI-assisted workflows, provided a qualified subject specialist reviews and corrects the output. The risk is not AI. The risk is unchecked AI. A fluent translation that contains a technical error looks correct to anyone who does not know the subject. The maintenance engineer in the field does not know. They follow the document. Marketing and brand content is a different matter: AI cannot reliably deliver brand voice, cultural nuance or creative judgment, and the output shows. For that content, human translation is the right starting point, not a quality check at the end.


 

How do you ensure consistency across a large volume of technical documents?

We build and maintain a subject-specific glossary and translation memory for every client. This means the same term is used consistently across every document, every language and every project, regardless of when the work is done or which linguist handles it. For engineering and manufacturing clients with large product ranges, this compounds in value over time: the more we translate, the more consistent and efficient the output becomes.


 

Our translators need to understand the product, not just the language. How do you select linguists?

We select linguists on subject knowledge as well as language. For engineering and manufacturing content we work with linguists who have backgrounds in mechanical engineering, electrical engineering, industrial manufacturing and related disciplines. A linguist who does not understand what they are translating cannot reliably translate it, regardless of their language skills. We do not assign general translators to specialist technical content.


 

We produce a lot of HR content for a multilingual workforce. Is this handled differently from technical documentation?

Yes. HR content requires cultural awareness as well as linguistic accuracy. A policy translated correctly but in the wrong register for the target culture reads as impersonal, legalistic or dismissive, none of which is the intent. We work with linguists who understand the HR context in the target market, not just the language, and who can adapt tone appropriately while maintaining the meaning and intent of the original document.


 

Can you handle multilingual DTP for complex technical manuals?

Yes. We handle multilingual desktop publishing in-house for InDesign, Word and PDF documents. Technical manuals are often complex layouts with diagrams, callouts, numbered procedures and multiple columns. Translated text expands or contracts significantly between languages, which breaks layouts built for English. We return documents that are ready to publish, not translations that need rebuilding by a separate DTP team.


 

We have ongoing translation needs across multiple content types and markets. How do you manage this?

A dedicated account manager oversees your account across all content types and languages. They maintain your glossary and translation memory, brief linguists consistently, manage deadlines across simultaneous projects and handle the coordination that large volumes of multilingual content require. The goal is to remove the burden of managing translation from your team, not add to it.


 

Multilingual Voiceover

How does the voiceover translation process work?

We transcribe the audio from your video and create a clean, timed source script. That script is translated by a linguist with the right subject background, timed to your edit and sent back for your approval before anyone records. Once approved, we share voice samples, you choose the artist, and we record, edit and deliver finished audio files in your preferred format. One project from script to delivery.

When should I use AI voiceover and when should I use a human voice?

Most listeners can tell when a voice is synthetic, and the same AI voices appear across so many platforms that they are becoming background noise. For internal, operational content where the priority is clarity and speed, AI voiceover can work well. For anything where your audience's trust, attention or perception of your brand matters, a human voice is the right choice. Even on eLearning content, an AI voice that sounds flat or overly familiar can alienate learners rather than engage them. The test is simple: if the voice creates the wrong impression or makes your audience tune out, it is the wrong voice. Tell us where the video will be published and who will watch it and we will recommend the right approach.

What is the difference between voiceover, dubbing and lip-sync?

Voiceover lays a new audio track over the original video, usually with the original audio reduced or removed. It is the standard approach for corporate, training and marketing video. Dubbing replaces the original dialogue entirely, matching the timing and tone of the original performance: if you have ever watched a foreign drama on Netflix with the audio switched to English, that is dubbing. Lip-sync goes further, matching the translated audio precisely to the speaker's mouth movements on screen, the way major film studios handle theatrical releases. For most business video, voiceover is the right fit. We can advise on which approach suits your content.

Do you translate the script as well as record the voiceover?

Yes. We manage both as a single project. The script is translated, reviewed, timed and approved before the voice artist sees it. Terminology is agreed, pronunciation is confirmed and timing is built in, so the recording reflects what you approved. If you already have a translated script, we can review it before recording rather than starting from scratch.

Can you match the voiceover to the timing of an existing video edit?

Yes. Translated text is almost always a different length from the original. We time the script to your edit before recording, adjusting phrasing where needed so the voiceover fits the video without rushing, cutting content or leaving dead air. If any sections cannot comfortably fit the available time, we flag them and agree a solution before the voice artist records.

We already have subtitles on the video. Should we add voiceover as well?

It depends on the audience and the context. Subtitles are cost-effective and work well when viewers are comfortable reading on screen. Voiceover is better for content where the viewer needs to focus on the visuals (training, product demos, safety) or where you want the content to feel locally produced. For some projects, both make sense: subtitles for accessibility and voiceover for the primary audio. We can advise on the right combination for your content and your budget.

Video Translation

Do you provide voiceover as well as subtitles?

Yes. Some video content works better with a localised voiceover than with subtitles, particularly brand films, training programmes and content where reading competes with watching. We provide multilingual voiceover with professional voice talent for customer-facing content, and AI voiceover where speed and cost are the priority. See our voiceover services for more detail.

Can you handle legally sensitive or evidential video content?

Yes. We have experience with video content submitted to legal proceedings, including international tribunals. For content of this kind, accuracy, speaker identification and faithful representation of dialect and register are non-negotiable. We confirm the specific requirements with you before the project starts, and every step is documented.

Can you transcribe and translate audio where the language is unknown or involves multiple dialects?

Yes. We have handled projects where the source language was not confirmed in advance, including multi-dialect audio submitted as evidence to an international court. We identify the language and dialect, transcribe, translate and timecode. If the content is sensitive or legally significant, we confirm the dialect and any regional variations before translating.

How do you keep subtitles consistent across a large video library?

The same way we handle any large-volume programme: a project glossary locks your approved terminology before the first video is translated, and translation memory applies it across every subsequent project. For ongoing video programmes, we assign the same linguist team wherever possible, so terminology, tone and style hold across the entire library.

How do you handle subtitles for videos with multiple speakers or unscripted content?

We work from the video, not just from a script. For multi-speaker content, we identify each speaker and handle overlapping dialogue, terminology switches and changes in register. For unscripted content such as panel discussions or interviews, we transcribe the audio first, then translate and timecode from the transcription. Speaker identification and formatting are included.

Why can't I use an AI subtitle platform?

You can. For internal video where the stakes are low, an AI platform will get you most of the way there. The question is what it costs you in practice. Not the subscription. Your time. Someone on your team who is not a translator and not a subtitler is now reviewing output frame by frame, correcting terminology, adjusting timing, chasing problems they are not trained to spot. The tool is quick. The fixing is not. If you have spent the time, the money or both on producing a video, whether that is a scripted production or a talking head recorded at your desk, the subtitles deserve the same standard of attention, handled by someone whose job it actually is.

What is included in a video translation project?

Transcription from the video, translation, timecoding and a subtitle file in the format your platform requires. Burned-in subtitles, closed captions and multiple language versions are all available. If you have a script, send it, as it helps with names and terminology, but we transcribe directly from the video as standard.