Translating your keywords
is not a strategy
The site gets translated, the keywords mirrored from the English original, the pages duplicated language by language, the hreflang tags bolted on. But the traffic never arrives. Rankings stall in the new market because the words on the page match a dictionary, not a search box. Buyers in Munich and Madrid do not search the way your English customers do, and a word for word keyword swap has no way of knowing that.
What ranks in a new market is content built around the terms buyers there actually use, which is the real meaning of SEO translation. It is not your keyword list translated word for word. It is research into how demand is phrased in the target language, then copy, tags and structure written to match it. Our linguists work in-market and in-language, so a product page finds the phrase a customer types, and a campaign spends its budget on searches that exist.
Rank for what buyers actually
search for
Your English keywords, translated directly, may not match the phrases buyers in each market actually type. We map real search demand in each language first, so your pages answer the queries buyers there are making.
Content that reads as local,
not translated
A page that reads like a translation loses trust and converts poorly, whatever its ranking. Our in-market linguists write so the copy sounds native to the reader and still carries the search terms that win visibility.
hreflang set up so Google serves
the right country
A misconfigured hreflang setup sends Google the wrong signal, and it serves your French page to German searchers or drops the market from results altogether. We build the technical layer, hreflang, canonicals and site structure, so each market resolves to the right language.
Know which markets are worth
the spend
Expanding into ten markets at once wastes budget on the ones that will never pay back. We track visibility, traffic and conversions market by market, so you back the languages that return the investment and pause the ones that do not.
Book a translation discovery call
If your audience searches in their own words,
your content has to use them too.
Marketing teams expanding into new markets
You have signed off the translation, launched the local sites and set a pipeline target for the new region. Then the enquiries do not come, because the pages rank for English-shaped keywords no local buyer uses. The pressure sits with you: budget committed, board expecting numbers, and a site that is invisible in the market it was built for. Multilingual SEO closes that gap, matching every page to the demand that already exists in the target language.
In-house SEO and growth teams running multiple markets
You know SEO. What you do not have is a linguist in every market who can tell you whether a translated keyword has demand behind it or reads like a machine wrote it. Running ten territories, you cannot check the search intent behind a word in Polish or Japanese yourself. We supply that in-language judgement, keyword research, native copy and hreflang review, so your international programme rests on terms that were checked in the market, not guessed from a translation memory.
Supported
Languages
We support a wide range of languages, from major global markets to specialist regional languages.
Multilingual SEO, answered
Multilingual SEO sits between two teams that rarely share a vocabulary: the translators who own the language and the SEO specialists who own the rankings. The questions below come up most in that gap, from what SEO translation actually means to why translation alone doesn't get you ranking. The most common questions about Multilingual SEO are answered here. If yours is not listed, get in touch and we'll fill in the gaps.
Multilingual SEO is the practice of getting a website to rank in the local search engines of every market it serves, in each market's own language. That is not always Google. Baidu leads in China, Yandex in Russia, Naver in Korea. It combines keyword research done in the target language, translated copy that keeps those terms, and technical setup like hreflang so search engines match the right page to the right country.
SEO translation is translation that preserves search performance. The linguist researches how buyers in the target market phrase their searches, then translates your content so it keeps those high-demand terms rather than swapping them for synonyms with no traffic. A standard translation reads correctly and ranks poorly; SEO translation reads correctly and ranks.
Translation changes the language of your existing pages. Multilingual SEO changes what those pages target. A translated site inherits your English keyword choices, which have no bearing on what German, French or Japanese buyers type into search engines. Multilingual SEO researches each market’s demand and rebuilds the page around it, so the site ranks where translation alone leaves it invisible.
Yes. We build paid search keywords from real demand in each market rather than translating your English ad terms word for word. A literal keyword translation might capture some traffic, but it may miss higher-value terms that in-market research would find. In-market keyword research points the campaign at real queries.
Yes. German SEO translation is one of the most requested, and the same method applies to any language: a native linguist researches search demand in that market, then translates and optimises the copy to match it. The service is available in whichever languages your markets require.
