Technical Translation for Rotork
Rotork needed technical manuals and marketing collateral to read precisely in 12 languages, so Brightlines paired our engineering specialists with our marketing editors, with shared glossaries and DTP, to deliver publication-ready files with terminology locked and marketing copy that sells.
The challenge
Rotork manufactures actuators and flow control systems for critical infrastructure worldwide. Their documentation splits into two registers: technical manuals where a mistranslated term is a liability, and marketing collateral where the copy needs to sell while staying technically accurate for an engineering audience.
When your documentation covers fluid mechanics and your marketing copy needs to sell to engineers, you need engineering knowledge in the translation and editorial skill on top of it.
Our approach
Every translation starts with a specialist who understands the engineering. That gets the foundations right. For the marketing collateral, our in-country editors then adapt the copy so it works for each market and audience. A straight translation rarely lands the way the original intended, so our editors rewrite where they need to, keeping the message but saying it in a way that resonates locally. Shared glossaries lock terminology across every language. We also handle multilingual typesetting and artworking, working directly with Rotork and their design agency, so what we deliver is publication-ready.
What we delivered
- Technical manuals, installation guides and safety documentation in 12 languages
- Localised sales brochures, website copy and press releases
- Project-specific glossaries covering actuator and flow control terminology
- Multilingual DTP to publication-ready standard
The outcome
- Technical content translated by engineering specialists, using the terminology and conventions each market expects
- Marketing collateral that reads as native sales copy in every market
- Print-ready delivery, removing a full round of agency revisions
- Same core translation team for 5+ years, preserving product knowledge
- Single workflow for translation and DTP, cutting turnaround time
How we can help
If your marketing collateral needs to sell in every market, not just be translated, that is exactly what we do. As a specialist marketing translation agency, we adapt copy for local audiences across every sector. Your teams get publications that sell, not ones they have to fix.
