Website Translation for Hilton Worldwide

Hilton needed its brand websites to reach guests searching in their own language across Nordic, European and Middle Eastern markets. Brightlines translated 20+ sites, including Waldorf Astoria, and built a multilingual SEO programme across eight languages.

The challenge

Hilton operates multiple hotel brands, each with its own website, its own positioning and its own audience. When the group needed to take 20-plus brand websites into eight languages across Nordic, European and Middle Eastern markets, the challenge was not volume alone. Each site had to maintain its brand's voice in every language, and each had to be discoverable through local search, not just translated and left to drift.

Hilton needed translation and multilingual SEO delivered as a single programme, so every site worked as hard in Danish or Hebrew as it did in English.

Our approach

We treated translation and SEO as a single project, not two separate ones. Each website was translated by hospitality specialists, then our multilingual SEO team researched how guests in each market actually search for hotels, destinations and amenities. We built keyword strategies per language and market, embedding them into the translated content so each site ranked for the terms real travellers use.

We also maintained the distinction between Hilton's brands. Waldorf Astoria's copy needed to read as luxury hospitality. Other brands needed warmth and accessibility. The translators and SEO specialists working on each brand understood its positioning, so the voice stayed consistent across languages without flattening into a single generic hotel tone.

What we delivered

• Translation of 20+ brand websites into eight languages
• Multilingual SEO programme: keyword research, strategy and implementation per language and market
• Brand-specific translation across Hilton's portfolio, from Waldorf Astoria to mid-market brands
• Coverage across Nordic, European and Middle Eastern markets (Danish, Finnish, French, German, Hebrew, Norwegian, Russian, Swedish)
• Multi-year ongoing partnership

The outcome

Hilton's translated websites reached guests who would not otherwise have found the brand, driving bookings from markets where English-language sites had no search visibility.

• 20+ brand websites live in eight languages
• Multilingual SEO driving organic traffic from Nordic, European and Middle Eastern markets
• Brand voice maintained per Hilton property across all languages
• Ongoing partnership supporting Hilton's continued international expansion

How we can help

If your website needs to reach guests, customers or clients searching in their own language, translation alone will not get you there. We combine website translation with multilingual SEO so your content ranks where it matters, in the markets you are trying to reach.